![]() So whether you’re considering launching a new travel site, or you’re ready to improve an existing one, you want to make sure you leave no stone unturned. Not all travel sites tick all of these boxes, but the ones that do stand out from all the rest. This means that the site needs to have straightforward travel information, helpful logistical details, and tips that will help visitors simplify the travel process. Once a visitor is convinced that they need to see the sights in the photos for themselves, it should be easy for them to plan their trip. Plus, beyond serving as a trustworthy source of inspiration, a travel site also needs to give would-be travelers all the information they need to arrange their travel plans. ![]() It can make or break a traveler’s decision to take a certain tour, stay at a certain hotel, or even visit a city or country altogether. In fact, in one study, when participants were asked why they distrusted a website, 94% of the comments were about design.įor a travel site, this means that design can be the determining factor in whether a visitor trusts recommendations and information.Īnd considering the significant investments that go into planning a trip, trust is essential. Web design plays a major role in visitors’ first impressions of a business. It should activate the travel bug with vibrant imagery and vivid copy.Īnd while photos can do a lot of the work in inspiring visitors, a travel site can’t accomplish its purpose without great web design. That’s exactly what an effective travel website should make you feel. ![]()
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